Considering franchise ownership?
You’ve come to the right place.

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HI, I’M MARTY GREENBAUM

Welcome to Smart Franchise Investing. I appreciate you taking the time to explore my website and learn the value I offer to those investigating franchising.

PICKING THE “RIGHT” FRANCHISE IS HARD

Identifying franchise opportunities that are the “perfect fit” for you and your situation is not an easy task, especially for those new to franchising. There’s so much to know when it comes to the proper due diligence process for franchise buying. Having the assistance of a 30-year franchise industry veteran can make all the difference, especially one who is 100% focused on his clients success.

HOW I HELP

My role is to help you uncover those things that bring tangible value to your life, understand your passions, your goals, and true talents. I educate people about all aspects of franchising, provide invaluable resources, and identify those franchise options that may be best suited to you and your situation and goals. I make sure you understand conduct a thorough due diligence process and know exactly what you’re getting into before you buy. I DON’T SELL franchises or pressure you. And my services are 100% FREE to YOU – no gimmicks! Learn more

I LOVE WHAT I DO

If there’s one thing I’ve learned in life, it is that trust is something that is earned. As you get to know me, you’ll find that I am ethical, compassionate, and professional. I love to help people through our process to make the right decision, and I enjoy making friends and building lasting relationships along the way.

FRANCHISING 101

60-minute LIVE Webinar

Join Marty Greenbaum, franchise consultant, as he answers the most important questions to those new to the franchise buying process.

  • What do I need to know about franchising before I buy?
  • What does a smart franchise investigation look like?
  • How do I know what specific franchises are right for me?
HOW I HELP YOU
SHARE

I share my 30+ years of insider knowledge about franchising to help you make smart choices about franchising.

REDUCE

I’ll reduce your franchise research time, while improving the quality of your investigations.

TEACH

I’ll teach you franchising’s process, helping you navigate the buying process while giving you a strong understanding about franchising.

MATCH

I’ll match you with some great franchise companies that make total sense for you, your situation, and goals.

PREPARE

I’ll help prepare you to research franchises, speak to existing franchisees in the validation process, and meet with franchisors.

ADVISE

I’ll advise you on all subjects related to franchising and connect you with the financial and legal professionals you’ll need to make a “smart” decision.

SFI BLOG
WHAT MY CLIENTS THINK...
ChrisS

Marty was a great help to me as I investigated purchasing a franchise. He was knowledgeable and informative but never pushy. In the end his guidance led me to making an informed decision that fit my family and business goals. I couldn’t recommend working with Marty any more highly!

CLIENT(S): CHRIS S.
LOCATION: TAMPA, FL
PragP
Marty has been an excellent mentor and guide for me in the world of business. He has helped me evaluated potential opportunities and challenges related to operating businesses. He has been instrumental in advising me on a future path forward.
CLIENT(S): PRAG P.
LOCATION: MARIETTA, GA