Franchise Expertise


I am extremely lucky and fortunate to have found my “calling” or purpose at this point of my life. I get to help people determine if franchising is right for them and what specific franchises could be the best fit. Ultimately, I help them find a business that they can have passion for and one which will enable them to reach their personal and financial goals.

My ability to be effective comes from my deep roots in franchising and a lifetime of serving people in business. The majority of my life was spent as a business owner and as a marketing agency owner and marketing strategist. I have literally worked with hundreds of companies, their leadership, and owners in just about every industry, helping them grow and reach their goals.

I believe that being a trusted advisor to those seeking franchise ownership is a role that truly leverages my experience and character. I am one of those “good guys” that cares about my clients and understands how important this role can be in helping clients build their future and reach their goals.


I am proud to be affiliated with The Franchise Consulting Company, an international firm of over 120 franchising experts that are among the top in the franchising industry. Combined, we help hundreds of people find their path to franchise ownership. We help clients structure a franchise investigation strategy based on the uniqueness of their situation and what they find most compelling as to brand, culture and operating models in order to attain their goals.

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In 2004, I launched Greenbaum Marketing, a highly creative and innovative marketing firm, with a focus on consumer marketing, franchise development, brand positioning, and dominance on the web. Over the span of 15 years, I assisted many of the most respected franchise brands to expand market share, build unit revenues, and recruit new franchise owners through tactical franchise development strategies.

I was extremely active in the franchising industry and have had the honor of working with over 120 franchise brands to include: Great Clips, Ben & Jerry’s, Smoothie King, Meineke, MAACO, Fast Signs, REMAX, Famous Dave’s BBQ, Jakes Wayback Burgers, ARCO AmPm, Oxi Fresh Carpet Cleaning, Service Master Clean, BrightStar Care, Link Staffing, ZIPS Dry Cleaning, HERTZ, Ben & Jerry’s, CruiseOne / Dream Vacations, Batteries + Bulbs, AAMCO, CMIT Solutions, Sport Clips, and more.


I have earned the distinction as a Certified Franchise Executive (CFE) from the International Franchise Association and continue to be a passionate advocate for franchising. I have represented the franchise industry on Capitol Hill through the International Franchise Associations (IFA) public affairs initiatives, speaking with members of the House of Representatives and Senate on key issues facing the industry.


60-minute LIVE Webinar

Join Marty Greenbaum, franchise consultant, as he answers the most important questions to those new to the franchise buying process.

  • What do I need to know about franchising before I buy?
  • What does a smart franchise investigation look like?
  • How do I know what specific franchises are right for me?


The biggest challenge for people looking into franchising is the fact that they have to follow a proven system and they are limited in what they can sell, how they communicate the brand, how they deliver the customer experience, and where the can market. Franchisors have spent a great deal of time and money developing a business model that is profitable and there are great reasons why franchisors have brand standards. If you can’t work within that framework, franchising may not be for you.


The majority of people I serve as a franchise consultant have decided for the first time in their lives to become a business owner. For some it has been something they’ve always wanted to do and for others they are drawn to business ownership through declining job security as they get older. The idea of being a business owner is as exciting as it is scary and many find it extremely difficult to get past the fears of risking a portion of their life savings on a business that does not offer a guarantee. What draws them to franchising is the fact that many franchises have proven performance, brands with equity, systems, training and ongoing support. But even with all that, going into business takes a great deal of courage and grit. The grit part is their ability to have that “do what it takes” attitude to be successful. People that succeed in business are focused, willing to do what it takes, embrace training and learning, and are willing to change their behaviors if needed. Franchising offers tremendous benefits, but you have to overcome your fears rise to the occasion if you want to create a successful business and ultimately reach your goals.


So many of the clients I work with are under the impression that they can “buy” any franchise they want, but nothing is further from the truth. Franchises are not sold, they are awarded and for good reason. Franchisors do not want to allow someone to represent their brand unless that person meets their qualifications. Franchisors want people that can be strong ambassadors for their brand and build customer loyalty through incredible customer experiences. They want people that are willing to follow their systems and are responsible to their business, to the customers, and to the franchise organization. So as you begin your discussions with franchisors, just be aware that they are judging you and determining if you have what it takes for them to trust you with their brand. I always ask my clients to treat their interactions with franchisors like a job opportunity that they really want to win. Be serious, respectful, communicative, and responsive.


FCC works as a single united team with hundreds of franchise companies around the world to give our clients the highest quality advice possible. We will help you navigate through the complexities of modern franchising. The end results are sustainable goals that meet your needs and help you avoid costly mistakes. We help clients structure a franchise strategy based on the uniqueness of their situation and what they find most compelling as to brand, culture and operating models in order to attain their goals. I am proud to be a member of The Franchise Consulting Company, benefitting immensely from their international franchise affiliations, franchise publications, franchise expositions, and educational programs.


What’s great about the franchise consulting services I provide is that they are 100% FREE to my clients. I’m a NO PRESSURE guy who is here to educate and guide your due diligence process in franchise ownership. I thought it was important for you to understand how I make a living helping you.


Similar to working with real estate agents, you don’t pay any more for me helping you find the right franchise. Franchisors are happy to pay a referral fee for great candidates. Across the board, commission fees in franchising are relatively similar so there is no reason to steer you in one direction or another based on how much commission I’ll make. It is in my best interest to always serve you in the most ethical and professional way possible and I pledge I will do so. I’d rather make a friend for life who was thrilled to be working with me than ever risk our relationship and your best interests.


Franchisors are looking for people with certain qualifications, financial resources, and who are motivated to be successful in business. Since it is a difficult process to sift though hundreds of candidates to find the right franchisees, they welcome help from professional franchise consultants who understand their clients’ capabilities and goals.


I also want you to know that at no time I will pressure you or expect you to purchase a franchise. I work with all my clients the same, helping them understand franchising and identifying those franchises that can be best suited to help them achieve their lifestyle and financial goals.

If you’re ready to start investigating franchising with my help, I am happy to have an initial discussion to make sure this is a good fit for you. Use the link below to schedule a call with me.